Product Marketing Lead

Who We Are:?

Token Security is a leading identity security solution specializing in the management of non-human identities (NHIs). Our comprehensive solution is designed to tackle the complex challenges of managing NHIs across today’s hybrid cloud environments. With a focus on centralized visibility and granular inventory management, Token Security enables organizations to effectively track and secure service accounts, API keys, and other NHIs, enhancing both security and operational efficiency.

Your Role:

As the Product Marketing Leader, you will drive product marketing strategies for Token Security's innovative solution. Reporting directly to the VP of Marketing, you will be responsible for developing content, messaging and supporting sales enablement, crafting presentations, and more. You’ll dive deep into understanding our target audience’s pain points and challenges, linking them to Token Security’s unique value proposition in non-human identity management. Your work will be crucial in positioning Token Security for growth and market leadership.

Your Key Responsibilities:

• Develop and refine compelling messaging that clearly communicates the value of our solution across various market segments.
• Create engaging product marketing content, including datasheets, case studies, white papers, solution briefs, web content, and video scripts.
• Contribute to product marketing strategy, ensuring all messaging remains technically accurate and aligned with market needs.
• Lead go-to-market strategies for new product launches, feature enhancements, and product updates.
• Lead our Analysts GTM program
• Deliver presentations at webinars and industry events to showcase Token Security’s non-human identity solution and its value to customers.
• Conduct competitive analysis and market research to stay ahead of industry trends, customer needs, and competitors’ positioning.

What You’ll Bring:

• 5+ years of product marketing experience in cybersecurity, product management, sales engineering, or similar roles.
• Expertise in at least one of the following areas: PAM, IGA, ITDR , CIEM, CSPM or/and Cloud Security in general.
• Proven ability to connect technical product capabilities to real-world business use cases.
• Strong understanding of the cybersecurity market, with a specific focus on cloud security and emerging trends.
• Excellent communication skills in English, capable of translating complex technical concepts into clear and concise messaging for various audiences, including customers, sales teams, and analysts.
• A self-motivated individual with a demonstrated ability to work independently and manage multiple projects simultaneously.
• Background in identity security or cloud security is a significant advantage.
• And, of course, a good sense of humor! 😊

Join Us

At Token Security, you’ll have the opportunity to work with a fast-growing cybersecurity leader, driving innovation and shaping the future of identity security in the cloud. If you're passionate about making an impact and enjoy collaborating with a fun, dynamic team, we’d love to hear from you!

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